Top 5 Social Apps Performance in Estonia for Q1 2024

In Q1 2024, the top social apps in Estonia, based on data from Sensor Tower, showed mixed performance in terms of weekly downloads and revenue.

TikTok saw a notable increase in weekly revenue, starting at approximately $9.2K in the first week of January and peaking at around $13.9K by the end of the month. However, revenue gradually declined to about $9.8K by late March. Weekly downloads for TikTok exhibited a downward trend, beginning at 2.4K in early January and stabilizing around 1.5K towards the end of the quarter.

OK: Social Network experienced fluctuations in weekly revenue, reaching a high of approximately $1.7K in mid-January before declining to around $938 by mid-March. The app's weekly downloads remained relatively stable, starting at 148 in the first week of January and ending at 107 in late March.

Instagram showed a steady pattern in weekly revenue, with earnings ranging from $832 to $1.4K throughout the quarter. The highest revenue was recorded in the week of March 11. Weekly downloads for Instagram fluctuated between 1.1K and 1.5K, with the highest number of downloads occurring in the first week of March.

VK: music, video, messenger had a variable revenue stream, peaking at approximately $934 in mid-February and then stabilizing around $437 by the end of March. Weekly downloads for VK started at 428 in early January and gradually decreased to 300 by the end of the quarter.

Facebook displayed consistent weekly revenue, with figures ranging from $239 to $460, peaking in the first week of January. The app’s weekly downloads saw a significant increase, starting at 1.3K in early January and reaching a high of 3.2K by the end of February, before settling around 1.2K towards the end of March.

For more insights and detailed analytics, visit Sensor Tower.